Mùa hè này, ông là một trong 14 GS Mỹ tham gia chương trình GS thỉnh giảng được tài trợ bởi Hiệp hội giáo dục quảng cáo (AEF) để đến thăm các hãng quảng cáo hàng đầu trong 10 ngày. TS. Watson đã vào đến chung kết giải thưởng nghiên cứu cấp khoa vào năm 2009 tại trường kinh doanh Rutgers. Nghiên cứu của ông đã được xuất bản trên nhiều tập san về Marketing, luật và tâm lý.

EDUCATION

Ph.D.,  Mississippi State University, Marketing (2006)
Dissertation: The Relevance of Skin Tone: Viewers’ Responses to Black Models
in Advertisements, Brian T. Engelland (Chair)

MBA,  Mississippi State University, General, (1996)

BBA,   Mississippi State University, Marketing (1995)

ACADEMIC EMPLOYMENT

Rutgers Business School (New Brunswick, NJ) (September 2007 – Present) Assistant Professor, Supply Chain Management (SCM) & Marketing Sciences

Courses Taught:Marketing for Decision Making (MBA); Consumer Behavior; Marketing Research; Diverse Consumers (Honors Course).

St. Cloud State University (St. Cloud, MN) (August 2005 – May 2007) Assistant Professor, Marketing

Courses Taught: Consumer Behavior; Personal Selling; Principles of Marketing.

University of Wisconsin-Superior (Superior, WI) (August 2003 – May 2005)Senior Marketing Lecturer

Courses Taught: Consumer Behavior; Marketing Management; Marketing Research; Principles of Marketing; Personal Selling and Sales Management; Retailing Management.

Medgar Evers College (CUNY) (Brooklyn, NY) (August 2002 – May 2003) Marketing Lecturer

Courses Taught: Consumer Behavior; Principles of Marketing; Sales Management; Pricing Policy and Strategy.

PUBLICATIONS

JOURNAL ARTICLES

Skin Color Shades in Advertising to Ethnic Audiences: The Case of African Americans (S. Watson, C. Thornton, & B. Engelland), Journal of Marketing Communications (Forthcoming, 2010).

Ethical Responses to Public Allegations of Skin Tone Manipulation in Print Advertising:

Consumer Indifference or Consumer Concern? (S. Watson, B. Stern, & P. DeJong),  Journal of Promotion Management (Forthcoming, 2010).

The Effects of Idealized Advertising Imagery on Social Comparisons, Psychological and Emotional Outcomes, and Consumer Vulnerability: A Conceptual Model (S. Watson, C. Wells, & E. Jemison-Hudson), Journal of Promotion Management (Forthcoming, 2010).

Credit Card Misuse, Money Attitudes, and Compulsive Buying Behaviors: A Comparison of Internal and External Locus of Control (LOC) Consumers (S. Watson), College Student Journal (Forthcoming, 2009).

Impact of Racial Attitudes on Consumers’ Evaluations of Black Character Advertisements: Does Spokesperson Skin Color Make a Difference? (S. Watson, P. DeJong, & J. Slack), Communication Research Reports, 26 (2), 2009, pp. 91-104.

A Confirmatory Factor Analysis of Cross Racial Identity Scale (CRIS) Scores: Testing the Expanded Nigrescence Model (F. Worrell & S. Watson), Educational and Psychological Measurement, 68 (6), 2008, pp. 1041-1058.

Great Marketers as Role Models: The Key Characteristics Students Can Emulate (B. Engelland, J. Lueg, & S. Watson), Journal for Advancement of Marketing Education, 8 (1), 2006, pp. 70-78.

The Legalization of Internet Gambling: A Consumer Protection Perspective (S. Watson, P. Liddell, R. Moore, & W. Eshee), Journal of Public Policy & Marketing, 23 (2), 2004, pp. 209-213.

Internet Gambling: On a Roll? (P. Liddell, S. Watson, W. Eshee, G. Liddell, & R. Moore), Seton Hall Legislative Journal, 28 (2), 2004, pp. 315-353.

Welfare Reform in Mississippi: TANF Policy and Its Implications (P. Liddell, S. Watson, & W. Eshee), American University Journal of Gender, Social Policy, and the Law, 11 (3), 2003, pp. 1107-1129.

CONFERENCE PROCEEDINGS

Drivers of Bidding Behavior in Electronic Reverse Auctions (S. Yeniyurt, S. Watson, C.Carter, & C. Stevens), INFORMS Marketing Science Conference (Forthcoming, 2009).

Ethnicity in Consumer Research: Embodying the Subject (E. Hirschman & S. Watson), Transformative Consumer Research Conference (Forthcoming, 2009).

The Effect of Racial Attitudes on Consumers’ Perceptions and Behavioral Intentions Toward the Ethics of Skin Tone Manipulation in Print Advertising (S. Watson & B. Stern), Academy of Marketing Science, Proceedings of the Cultural Perspectives in Marketing Conference, 2008, p. 125.

Seeds of Greatness: Common Characteristics of Uncommon Marketers (B. Engelland & S. Watson) Society for Marketing Advances Conference Proceedings, Advances in Marketing, Pedagogy, Philosophy, and Processes, 2003, pp. 147-148.

Online Casinos and Adolescents: A Social Marketing Perspective to Compulsive Consumption and Gambling (S. Watson), American Marketing Association Winter Educators’ Conference Proceedings, Marketing Theory & Applications, 2002, pp. 336-337.

Target Marketing to Vulnerable Consumers: Should Malt Liquor Advertisements be Banned? (S. Watson), Society for Marketing Advances Conference Proceedings, Marketing Advances in Pedagogy, Process, and Philosophy, 2001, pp. 12-13.

Negative Celebrity Information in Sports Marketing: Can Negative Information Actually Enhance Endorsed Brands? (S. Watson), Atlantic Marketing Association Conference Proceedings, Integrated Marketing for the Future, 2001, pp. 443-451.

MANUSCRIPTS UNDER REVIEW/WORK IN PROGRESS

The Effect of Name on Preinterview Impressions and Occupational Stereotypes: The Case of Black Sales Job Applicants (S. Watson, C. Thornton, & O. Appiah). STATUS: under review, Journal of Applied Social Psychology.

The Effects of Strength of Ethnic Identification, Social Comparison, and Model Skin Tone on Ethnic Evaluations of Source Credibility and Attitude Toward the Advertisement (S. Watson, C. Thornton, & E. Davidson). STATUS: preparing for submission to Journal of Advertising Research

To Bid or Not to Bid: Drivers of Bidding Behavior in Electronic Reverse Auctions (S. Yeniyurt, S. Watson, C. Carter, & C. Stevens). STATUS: preparing for submission to Decision Sciences.

Investigating the Effects of Skin Color Bias and Racial Prejudice on Preinterview Impressions of Hispanic Sales Job Applicants (S. Watson & N. Verter). STATUS: preparing for submission to Journal of Personal Selling & Sales Management.

CONFERENCE PRESENTATIONS

Diversity Issues in Sales Employment: Investigating the Effects of Racial Prejudice and Colorism on Preinterview Impressions of a Hispanic Job Applicant (S. Watson & N. Verter), Houston Conference in Selling and Sales Management, (April 2009).

Structural Validity Evidence for Cross-Racial Identity Scale Scores (F. Worrell & S. Watson), American Psychological Association Conference, Poster Session, (August 2007).

HONORS AND AWARDS

2009                Vietnam Teaching Program, Royal Education, Ho Chi Minh City (upcoming)

2009                Visiting Professor Program, Advertising Educational Foundation (upcoming)

Fellow, Center for Supply Chain Management, Rutgers University

2007                Tenure Track Faculty Travel Award, Office of the Provost, Rutgers University ($1,000)

2006                American Academy of Advertising (AAA) Dissertation Award ($1,750)

2003                Outstanding Doctoral Student Researcher Award, College of Business and Industry, Mississippi State University

2002-2003       Vaughn A. and Neva Reed Green Endowed Scholarship, Mississippi State University ($750)

2002                Datatel Scholars Foundation Award Semifinalist

2002                American Marketing Association (AMA) Doctoral Consortium Fellow

2001                Society for Marketing Advances (SMA) Doctoral Consortium Fellow

1999-2002       Southern Regional Education Board Doctoral Fellowship ($36,000 / 3 years)

PROFESSIONAL AFFILIATIONS

American Marketing Association (AMA)

Association for Consumer Research (ACR)

Academy of Marketing Science

INFORMS

SERVICE
ACADEME

Ad Hoc Reviews:Journal of the Academy of Marketing Science, International Journal of Advertising, Journal of International Marketing, Communication Research Reports, ACR North American Conference, AMA Summer Educators’ Conference, AMA Winter Educators’ Conference, American Academy of Advertising Annual Conference, Marketing Management Association’s Spring Conference

Discussant: AMA Winter Educators’ Conference, Track: Marketing and Society (2009)

Reviewer: Marketing Management by Russell S. Winer, 4e textbook (2008)

Session Chair & Discussant: Academy of Marketing Science, Cultural Perspectives in Marketing Conference, Track: Cross-Cultural Ethics and Social Responsibility (2008)

Session Chair: AMA Summer Educators’ Conference, Track: New Product Innovation & Entrepreneurship (2007)

Session Chair & Reviewer: Marketing Management Association Conference (2005) Discussant: Marketing Management Association Conference (2001)

DEPARTMENT, SCHOOL, AND UNIVERSITY:

Faculty Traveling Seminar, Rutgers University

Technology Policy Committee: Rutgers Business School

Technology Committee: St. Cloud State University

Co-Advisor: AMA Collegiate Chapter, St. Cloud State University

Faculty Search Committee (MIS): University of Wisconsin-Superior

Advisor: AMA Collegiate Chapter, University of Wisconsin-Superior

Diversity Committee: University of Wisconsin-Superior

School of Business Conference: Medgar Evers College (CUNY)

Advisor: AMA Collegiate Chapter, Medgar Evers College

STUDENTS SUPERVISED
Advising (Ph.D., Marketing Sciences):

Ahmet Bayraktar (co-advisor with Dr. Elizabeth C. Hirschman starting August 2009)

Advising (Honors Thesis, Undergraduate Marketing)

Nehama S. Verter (passed, May 2009). Title: The Effects of Skin Tone, Gender, and Sales Job Type on Preinterview Judgments and Decisions of Sales Job Applicants.