Giáo sư Anjala Krishen, kỹ sư điện tử tại Đại học Rice ở Texas, đã nhận bằng tiến sĩ Marketing tại Học viện Bách khoa Virgina vào năm 2007. Bà từng đảm nhận các chức vụ quan trọng như Giám đốc Sản xuất, Giám đốc Hợp tác và phát triển,… Ngoài ra, bà cũng nhận nhiều giải thưởng danh giá, cũng như xuất bản nhiều cuốn sách bán chạy trên thị trường. Chuyên môn của bà là Marketing, Nghiên cứu kinh doanh, Quảng cáo, Thương mại,..

EDUCATION
Virginia Polytechnic Institute, Blacksburg, VA
Ph.D. in Marketing, May 2007

Virginia Polytechnic Institute, Blacksburg, VA
Master of Science, major in Marketing, 2004

Virginia Polytechnic Institute, Blacksburg, VA
Master of Business Administration, major in Marketing, 1996

Rice University, Houston, TX
Bachelor of Science in Electrical Engineering, 1990
Bachelor of Arts in Anthropology, requirements completed, 1990

ACADEMIC HONORS, AWARDS & GRANTS
2009 NDOT “VMT Fee Study” Grant (w/ Dr. R. Raschke and Dr. P. Kachroo) $30,000
2008 UNLV College of Business Entrepreneurship Grant (w/ Dr. A. Hardin) $10,000
2007 Pamplin College Graduate Teaching Award
2007 Beta Gamma Sigma National Honor Society
2006 Doctoral Consortium Fellow, Society for Marketing Advances

PUBLICATIONS
Krishen, A., M. Bui and P. Peter (2010), “Kiosk Retailing Environments: Exploring the Role of Regret and Variety on Consumer Behavior,” International Journal of Retail & Distribution Management, 38(3), 173-189.

Close, A., A. Krishen, and M. LaTour (2009), “This Event is Me!: How Consumer-Event Congruity Leverages Sponsorship,” Journal of Advertising Research, 49(3), 271-284. (First two authors are principal authors and contributed equally).

Krishen, A. S., and K. Nakamoto (2009), “Improving Consumer Quality-Efficiency by Using Simple Adaptive Feedback in a Choice Setting,” International Journal of Computer Applications in Technology, 34(3), 155-164.

Kheirandish, R., A. Krishen, and P. Kachroo (2009), “Application of Optimal Control Theory in Marketing: What is the Optimal Number of Choices on a Shopping Platform/Website?” International Journal of Computer Applications in Technology, 34(3), 207-215.

Krishen, A. and K. Kamra (2008), “Perceived Versus Actual Complexity for Websites: Their Relationship to Consumer Satisfaction,” Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 21, 104-123.

Rubinelli, S., K. Nakamoto, P. Schulz, and A. Krishen (2007), “Argumentation in Direct-to- Consumer Advertising of Pharmaceuticals: Logical Problems and Policy Issues,” Advances in Consumer Research.

Belanger, France, J. Everhart, W. Fan, A. Krishen, K. Nakamoto, D. Poteet, and C. Schaupp (2006), “Website Success Metrics: Addressing the Duality of Goals,” Communications of the ACM, 49(12), 114 – 116.

FORTHCOMING PUBLICATIONS
Krishen, A., R. Raschke, and M. Mejza, “Guidelines for Shaping Perceptions of Fairness of Transportation Infrastructure Policies: The Case of the Vehicle Mileage Tax,” accepted in 2009: Transportation Journal.

Bui, M., A. Krishen and K. Bates, “Modeling Regret Effects on Consumer Post-Purchase Decisions,” accepted in 2009: European Journal of Marketing.

Sirgy, et al., “Quality of College Life (QCL) of Students: Further Validation of a Measure of Wellbeing,” accepted in 2009: Social Indicators Research.

Krishen, A., A. Hardin, and M. LaTour, “Virtual World Experiential Promotion,” accepted in 2010: Journal of Current Issues and Research in Advertising.

BOOK
Krishen, A., K. Nakamoto and P. Herr (2008), The Dichotomy Heuristic in Choice: How Contrast Makes Decisions Easier, VDM-Verlag.

SUBMITTED PUBLICATIONS
Raschke, R., A. Krishen, P. Kachroo, and P. Maheshwari, “A Combinatorial Optimization Based Sample Identification and Selection Method for Targeted Group Comparisons,” submitted 06.28.10: Journal of Business Research.

Krishen, A., R. Raschke, and P. Kachroo, “A Feedback Control Approach to Maintain Consumer Information Load in Online Shopping Environments,” second revision submitted 07.14.10: Information & Management.

Krishen, A., M. LaTour, E. Alishah, “Asian Females in an Advertising Context: Defining Skin Tone Tension,” submitted 07.28.10: Journal of Current Issues and Research in Advertising. Peltier, J., D. Zahay, A.

Krishen, and D. Schultz, “The Impact of Organizational Learning and Horizontal Communications on IMC Data Quality and Customer Metrics,” conditional acceptance revision submitted 08.12.10: Journal of Advertising Research.

Krishen, A., and P. Homer, “Do Opposites Attract? Understanding Opposition in Promotion,” submitted 08.13.10: Journal of Business Research.

Brown, James, A. Krishen, and C. Dev, “The Role of Ownership in Managing Interfirm Opportunism: A Dyadic Study,” submitted 08.13.10: Strategic Management Journal.

CONFERENCE PAPERS & POSTERS
Labreque L., A. Krishen and S. Grzeskowiak, “Social Motivations for Brand Loyalty: Conformity versus Escapism,” accepted: 2010 DMEF Conference, San Francisco, CA.

Raschke, R., A. Krishen, P. Kachroo, and P. Maheshwari, “Sample Identification and Selection: A Combinatorial Optimization Based Approach,” 2010 Global Marketing Conference, Sept. 12, 2010, Tokyo, Japan.

Peter, P., A. Krishen, and D. Brinberg, “Emotional Intelligence: A Moderator of Health Performance,” 2010 Marketing & Public Policy Conference, May 20-22, 2010, Denver, CO.

Krishen, A., R. Raschke, and P. Kachroo, “How Negative Framing Impacts the Valence of Attitudes to Increase Support of Vehicle Miles Traveled Taxation,” TRB 89th Annual Conference Jan. 10-14, 2010.

Krishen, Anjala S., “When Imperfect Practice Makes Imperfection: An Application of Hierarchical Linear Modeling to Decisional Commitment,” working paper presented at the DMEF Research Summit, San Diego California, Oct 17-18, 2009.

Krishen, Anjala S., and Pamela Miles Homer, "Do Opposites Attract? Understanding How Oppositional Advertisements Work," working paper presented at the 2009 North American Conference of the Association for Consumer Research, Pittsburg, PA, October 2009.

Brown, James, A. Krishen, and C. Dev (2008), “Managing Opportunism in Marketing Channels: The Role of Vertical Integration,” The Erin Anderson B2B Research Conference, The Wharton School, University of Pennsylvania, Oct. 16-18.

Krishen, A. P. Kachroo and K. Nakamoto (2008), “Dynamic Choice Sets Using Feedback Control Design,” Society for Consumer Psychology 2008 Winter Conference (February), New Orleans, LA.

Krishen, A. and K. Nakamoto (2007), “When Comparison Becomes Contrast: Choice in an Oppositional Framework,” Society for Consumer Psychology 2007 Winter Conference (February), Las Vegas, NV.

Krishen, A., P. Kachroo, K. Nakamoto, and S. Suhr (2005), “Improving Consumer Quality-Efficiency by using Simple Adaptive Feedback in a Choice Setting,” North American Conference of the Association for Consumer Research (October), San Antonio, TX.

Krishen, A., P. Kachroo, R. Kheirandish, K. Nakamoto and S. Suhr (2005), “Feedback Control for Interactive Choice Model to Maximize User Information Rate,” INFORMS Marketing Science Conference (June). Atlanta, GA.

Belanger, F., J. Everhart, W. Fan, A. Krishen, K. Nakamoto, D. Poteet, and C. Schaupp (2005), “Web Site Success: The Importance of Convergence in the Duality of Goals,” International Academy of E-Business, San Francisco, CA.

Krishen, A., K. Nakamoto and P. Kachroo (2004), “Feedback Control Design for Website Effectiveness,” presented at Informs Annual Meeting (October), Denver, CO.

Krishen, A. and D. Tyagi (1996), "AVCS: An Oracle Based Version Control System," published in the 1996 Oracle OpenWorld Conference Proceedings.

Krishen, A. (1994), "Augmenting the Oracle Case Method with User-Centered Design," published in the 1994 OCSIG Conference Proceedings.

Krishen, A. and P. Kachroo (1990), "Evaluation of the MKIII and AX-5 Space Suits Relative to the Shuttle Suit for Robotic Maneuverability," accepted for publication in SOAR Conference.

Krishen, A. (1987), "Formulaic Cross-Correlation through Generating Function: Human Electrical Signals," presented at the Fifth Annual Meeting of the Houston Biomedical Engineering Program.

Krishen, A. (1985), "Formulaic Cross-Correlation: Analyzing Human Periodicities," presented at the 1985 AAMI Regional Conference.

RESEARCH INTERESTS
• Decision Making in Rich Environments: Retailing, Heuristics, Entrepreneurship and Choice set design
• E-commerce: Virtual Reality, Website design, DSS, Adaptive response, and Feedback control
• Advertising: Product Placement, Oppositional Advertising, Gender in Advertising
• Business-to-Business Research: Methodology and Transaction Cost Theory
• Consumer Psyche: Self-Esteem, Body Image Dissatisfaction, Regret, Self-Congruity Theory
• Philosophical Inquiry: Social Reality and Branding

WORKING PAPERS
Krishen, A. and R. Raschke, “Socially symbolic framing of policy based communications,” target: European Journal of Marketing.

Bui, M. and A. Krishen, “Anticipated Regret and Advertisements: The Effects on Mobile Retail Environments,” target: Journal of Advertising Research.

Krishen, A., “Are Brands Best Described as Institutional Facts?” target: Marketing Letters

Krishen, A., “Love at first sight? Exploring consumer website categorization,” target: Journal of Consumer Marketing.

PROFESSIONAL AFFILIATIONS
• American Marketing Association (AMA)
• Association for Consumer Research (ACR)
• INFORMS Society for Marketing Science
• Society for Consumer Psychology (SCP)
• Society for Marketing Advances (SMA)

SERVICE
UNLV Committees and Faculty Advising
Scholarship Committee, College of Business, 2007-present
Member, UNLV Vice Presidential Commission on Diversity and Inclusion, 2008-present
Member, UNLV Gender Subcommittee, 2008-present
Faculty Advisor, National Association of Black Accountants

Academic Committees
Rice Alumni Volunteers for Admission, Rice University

Reviewer
Reviewer for Association for Consumer Research Conference, 2009
Reviewer for Society of Consumer Psychology Conference, 2008
Reviewer for Society of Consumer Psychology Dissertation Proposal Competition, 2008
Reviewer for Society of Marketing Advances. 2008
Review for Academy of Marketing Science Annual Conference, 2008
Reviewer (Ad-Hoc), Journal of Retailing, 2008-present
Reviewer (Ad-Hoc), European Journal of Marketing,, 2009
Reviewer (Ad-Hoc), Journal of Applied Social Psychology,, 2009

PROFESSIONAL EXPERIENCE (13 YEARS FULL TIME)
2001-2003 Datapult & Enerwise Global Technologies, Roanoke, VA
Manager, Production & Corporate Systems

2000-2001 Installation Included, Blacksburg, VA
Director, Production Systems

1998-2000 American Electric Power, Roanoke, VA
Senior Database Analyst

1994-1998 Virginia Polytechnic Institute, Blacksburg, VA
Director of Information Systems, MPRG
Manager & Oracle Database Administrator

1993-1994 Oracle Corporation, Belmont, CA
Consultant, Direct Marketing Division

1992-1993 Lincoln Electric Company, Cleveland, OH
Engineer

1991-1992 Informations Dimensions, Inc., San Francisco, CA
Technical Consultant

1990-1992 Oracle Corporation, Belmont, CA
Sales Consultant, Direct Marketing Division